With this in mind, Collins asked himself a simple question: Can good companies become great ones, and if yes, then how?Īfter five years of research, Collins not only certified that a good company can become great, but that any organization can do so – if they follow the framework he suggests. Indeed, the vast majority of businesses attain a level of adequate functionality, but instead of progressing beyond this point, they simply stagnate there. The Key Takeaways from Good to Great – a Chapter-by-Chapter Summary Good is the Enemy of Greatįew people manage to achieve greatness in their lives as they settle too quickly for a comfortable life. This Good to Great review will follow the structure of the book, systematically summarizing the key points from each of the nine chapters, step-by-step. The breadth of Collins’ and his research team’s analysis of the good-to-great principles is breathtakingly thorough. After returning to Stanford to teach and conduct research, Collins founded a management research center in Boulder, Colorado, to further his quest for understanding what makes some organizations successful–and others not.Ĭonsequently, the key takeaways from Good to Great are illuminating.

The follow-up to his international bestseller, Built to Last, Good to Great focuses on how both mediocre and good companies can go beyond their stagnant status-quo to become great organizations.Īfter studying for an MBA at Stanford, Collins saw first-hand how great companies are run by becoming a consultant at McKinsey & Company, and then a product manager at Hewlett-Packard. Collins is one of the best-selling management books of all time.

With over four million copies sold to date, Good to Great by Jim C.

The one thing book summary